The winning entries had on average double the number of peer votes on Facebook as the others. I think these guys waged a massive campaign with their buddies to get the vote out. Of course, it also helps that they are still in high school and have a large social network.
In THIRD place,
Anthony Bermudez with "Check One"
and a $75 prize:
In SECOND place,
Daniel Lam with "Friends Don't Let Friends Drive Unsafe"
and a $125 prize:
In FIRST place,
Barjinder Singh with "Safe Driving State of Mind"
and a $250 prize:
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